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Currently celebrating its 12th season, the event originated from a need to counteract L.A.'s lack of high-caliber fashion events
By Mike Ciriaco
October 15, 2015 :: 9:30 AM
Los Angeles once again struts its stuff on the runway with the return of Style Fashion Week. Having begun Oct. 14, the premier L.A. fashion extravaganza will dominate the city with a triple-threat of couture, music and art. Currently celebrating its 12th season, the event originated from a need to counteract L.A.’s dearth of high-caliber fashion events.
“Mercedes-Benz stopped doing shows here about eight years ago,” says Veronica Kerzner, the brains behind Style Fashion Week. “At that time, I was living in Miami doing shows for Elle magazine. I felt there was no one producing shows in L.A. to a level the world would appreciate. I couldn’t understand why although L.A. was so beautiful, had so many incredible designers, manufacturers, celebrities and designers, how it didn’t have a fashion week that people were supporting. I could see the vision of L.A. being a fashion mecca, so I moved back here to start this fashion week.”
This month’s event is bigger than ever, featuring over 125 brands, 50 artists and 45,000 guests, including celebrities, buyers, press and fashion insiders. Highlights of this year’s iteration include Malan Breton’s SS16 collection, Reflections of Sun Moon Lake (as showcased in Elle, Vogue and Vanity Fair), Christina Milian’s closing night performance and runway show and local label Marco Marco’s Collection 4: F*kin Sirius.
Marco Marco’s L.A. show, the brainchild of notable Angeleno Marco Morante, will serve as a second act to the collection’s New York Style Fashion Week debut last month, which filled the catwalk with porn stars, trans models and a roster of drag divas that included Courtney Act, Detox and recent RuPaul’s Drag Race contestant Miss Fame. Morante’s assemblage of non-traditional runway models is a tip of the haute couture hat to the fashion industry’s recent move toward trans acceptance.
“The idea was to do part one in New York and part two in L.A.,” says Kerzner. “With everything going on with Caitlyn Jenner, it was a perfect time to bring Marco Marco’s style to New York. And, of course, it’s going to be absolutely crazy in L.A.”
Style Fashion Week
Through Oct. 18