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The tennis champ is the new face of Tommy Hilfiger underwear — and by ‘face’ we mean ‘butt’
By Drew Mackie
August 26, 2015 :: 12:31 PM
A new ad spot bearing the tagline “It all comes off” introduces the new face of Tommy Hilfiger underwear: Spanish tennis champ Rafael Nadal.
And when we say “face,” we of course mean “butt,” because come on — this is an underwear ad, after all. There’s a reason this one particular shot was chosen as the video’s thumbnail display.
Nadal has won 14 Grand Slam titles and is currently the No. 8-ranked men’s player in the world, but the ad highlights his toned, tight body.
“He’s not doctored up, that’s the real guy,” said Tommy Hilfiger in an interview with Women’s Wear Daily. “Because we’re so global now, Rafael Nadal resonates globally in most countries in the world. He also looks amazing in the underwear and the clothes.”
And as an unusual but welcome lead-in to the U.S. Open, which kicks of August 31, Nadal played a game of “strip tennis” with some Hilfiger models on Wednesday. If you’re a tennis fan — or if you’re not — it may be worth a look.
The event was hosted by Jane Lynch.
— Jane Lynch (@janemarielynch) August 25, 2015